DFS “#JoyToYourWorld” Shared the Joy of Giving
DFS contiuned the partnership with Make-A-Wish International for the second year. Fifty-five renowned celebrity ambassadors signed up to support the “#JoyToYourWorld” campaign, by releasing their photos and words of blessing on their own social media platforms. By following “@DFSOfficial” and liking posts tagged with “#JoyToYourWorld”, DFS customers helped Make-A-Wish Foundation International grant travel wishes to Wang-yau, a nine-year-old Wish Child from Hong Kong battling spinal muscular atrophy. 13 donation boxes were also placed in “T Galleria by DFS stores” around the world to collect donations.